Hanson runs his own company that he started in 1994. He consults
with corporations and individuals on sports marketing and broadcast issues. Additionally, he acts as representative agent
for sports broadcasters Mike Hogewood (ACC), Steve Martin (NBA), Dave Neal (SEC), Ben Wright (Golf), and Bob Neal (Comcast
Sports). He makes numerous broadcast appearances as well as giving speeches/lectures. The goal is to keep a small, yet
active, list of clients who complement Hanson's current radio work.
John Boy & Billy, The Big Show
Gathering and disseminating current event news, sports and pop culture issues. Mostly, he preps John-Boy for these
segments while assisting in the interview process.
intense rivalry between Hanson and John-Boy on the daily Wordy-Word contest has become legendary. John Boy's
cool and arrogant game attitudes more than offset Hanson's competitive, explosive participation. This feature generates daily
conflict and lots of laughs.
is a weekly feature where current news items are covered with the story's characters being designated as heroes or zeroes.
Many of the stories are generated by listeners who submit them for air.
weekly Sports Briefs covers the non "X and O" aspect of the games. The feature contains the personality
and business aspects of sports.
The Big Show has
long been based on its southern conservative roots, which are on display daily with a continuous storyline for the program's
support for military and first-responder heroes. Hanson shares that devotion to the troops and responders, as evidenced by
his spearheading of a project where a Marine veteran was surprised on air with a new home for the wounded soldier and his
family. However, Hanson's midwestern upbringing in East St. Louis, Illinois often puts him at odds
with his castmates and many listeners on some social and political issues. These conflicts are kept to a minimum on the
program, always with a sense of humor intended.